Volume 3, The Halloween Retrospect

$25.00

Release June 20, 2024 – the third reference volume of The Halloween Retrospect reference continues book research of America’s past Halloween marketplace. This guide features a study of haunted house ephemera and features Hallmark mid-century innovations The book also has small articles on the 60’s wave of sound effects vinyl and a list of catalog terminology). 

Official copies of this 9″x6″ softcover 32-page book (with color and black & white illustrations) include poster and a crossword puzzle.

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The Halloween Retrospect, Volume 3 (reference digest)

Inserts:

A: Haunted House Timeline poster for identification of Hallmark Halloween centerpieces 1950-1980.
[For related topics read blog entries Hallmark Halloween 1950’s,Hallmark Halloween 1960’s,Hallmark Halloween 1970’s].
B: Puzzle Bulletin I featuring 21×21 Halloween-themed crossword “Afterworld Problems” by Robert Aaron Wiley.


Articles:
Letterbox (pg. 4) w/Introduction Statement of Intent, Regarding Source (pg. 5) updates readers with a shortened introduction to the archive and important information about the library as a means to explain the mission and tone of the publication.

Halloween Haunts – Part 1
The Witch’s Cottage and Spook House Additions (pg. 8) examines the development of the haunted house as imagery in a range of ephemera from early 20th-century to beyond mid-century as the haunted house develops from small background cottage to ghost-crammed mansion. The articles examines cultural reasons for the transformation.
Contains 7 illustrations as well as source references.

Halloween Haunts – Part 2
Engineered Mansions and Hallmark Innovations (pg. 14) reviews a number of circa mid-century era collectibles featuring the haunted house, and discusses paper technology (assembly, pop-up, etc.) particularly with Hallmark Cards, Inc., and how this relates to the haunted house becoming a major collectible character of Halloween.
Contains 14 illustrations as well as source references.
[For related topics read blog entries Hallmark Halloween 1950’s,Hallmark Halloween 1960’s,Hallmark Halloween 1970’s].

Haunted House Timeline
Hallmark Haunted Houses 1950-1980: Poster & Key (pg. 25) offers a visual guide of Hallmark Cards Halloween centerpieces, with emphasis on haunted houses, with photographic survey that includes SKU codes, approximate dates of availability, and size, etc.
Poster insert contains 13 items, and article serves as a key with 1 illustration.

Haunted Vinyl
Sixties Wave of Haunted House Recordings (pg. 27) reviews a small list of sound effects records starting in 1960, and connects cover art with the discussion in previous articles.
Contains 3 illustrations as well as source references.

The Catalog Audience Understanding Readership to Define Content (pg. 29) reviews common terms in vintage merchandise catalogs that one should be familiar when using such references.
Contains 2 illustrations as well as source references.


Index
The Halloween Retrospect, Vol. 1 – Vol. 3 (pg. 31) from first to third volumes.

 

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Weight .9 lbs
Dimensions 9 × 6 × .25 in